A World of Three Zeros

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* ‘Yunus’s intentions are noble and his approach is balanced and practical. The case for social business has been persuasively made but the pre-condition of a near ideal sociopolitical ecosystem for its nurturing seems preposterous.’ – Hindustan Times

* ‘Yunus’s recognition of the potential of social business is an important insight. A neo-classical economist might argue that social business is doomed, because the only way for a firm to survive in a competitive economy is to maximise profits. Yunus’s work refutes this reasoning and shows that, in fact, there is much room for social business in the real world. Indeed, in some countries more than 10 per cent of the workforce is already employed in the private non-profit sector.’ – Indian Express

* ‘His framework is thought-provoking and has real potential to make a difference… The topic and the engaging stories of success should interest all types of readers.’ – Washington Independent Review of Books

* ‘Yunus offers sound recommendations to distribute global wealth more equitably through individual and systemic support for small-scale entrepreneurship.’ – Publishers Weekly

* ‘A book to make Wall Street quake… The author’s humane proposal for economic reform, far from impractical, makes for provocative reading for development specialists.’ – Kirkus Reviews

A winner of the Nobel Peace Prize offers his vision of an emerging new economic system that can save humankind and the planet

Muhammad Yunus, who created microcredit, invented social business and earned a Nobel Peace Prize for his work in alleviating poverty, is one of today’s most trenchant social critics. Now, he declares, it’s time to admit that the capitalist engine is broken – that in its current form it will inevitably lead to rampant inequality, massive unemployment and environmental destruction. We need a new economic system that unleashes altruism as a creative force that is just as powerful as self-interest.

Is this a pipe dream? Not at all. In the last decade, thousands of people and organizations have already embraced Yunus’s vision of a new form of capitalism, launching innovative social businesses designed to serve human needs rather than accumulate wealth. These businesses are bringing solar energy to millions of homes in Bangladesh; turning thousands of unemployed young people into entrepreneurs through equity investments; financing female-owned businesses in cities across the US; providing mobility, shelter and other services to the rural poor in France; and creating a global support network to help young entrepreneurs launch their start-ups.

In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor and Danone have been involved with this new economic model through their own social action groups, describes the ingenious financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations. In the process, he invites young people, business and political leaders, and ordinary citizens to join the movement, and help to create the better world we all dream of.

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